Home » Comment & Insight » DFNI and Frontier announce joint…

DFNI and Frontier announce joint force in travel-retail media

DFNI and Frontier – two of the biggest names in travel retail publishing and events – are combining forces.

Just as the travel-retail industry continues to grow and evolve – so are we.

Following extensive reader and advertiser research, the two most established brands in the market are re-launching with a new offering across print, online, awards and conferences in September 2018.

Major changes in coming months 

The most significant changes, to be revealed in due course, include a redesign and uplift of DFNI’s print and online offer, and a refocus for Frontier to a five-issue per annum product and category supplement to DFNI.

The Frontier Awards, the industry’s most anticipated awards ceremony, remains unaffected.

Our strengthened editorial team will continue to provide comprehensive industry content that is timely, relevant and compelling, and our commercial team will offer effective and tailored partnership solutions to long-established and new partners alike.

Our relaunch plans include:

  • Significant investment in content, circulation and distribution
  • A redesign and elevation of DFNI Magazine with more analysis, data and commentary
  • A remodel of Frontier as a five-times per year brand-focus report to be mailed alongside DFNI
  • An upgrade of the DFNI website and step-up of online activities
  • Strengthening and perfecting the combined events portfolio which includes the Frontier Awards, annual DFNI Conference, DFNI Charity Ball and regional DFNI Awards

This is a major undertaking by DFNI and Frontier to deliver better value and content to our customers and consolidate our position as the market-leading titles and events in travel retail.

We will release further details on the merger in due course, and as we embark on this journey we would like to thank our partners and readers for their continued support and partnership for what is an exciting period ahead for DFNI and Frontier.

Leave a Reply