Yakult, the probiotic drink specialist, is running a promotion for Heathrow Airport terminal four passengers travelling to Amsterdam to receive free tickets to the city’s ARTIS-Micropia Museum.
Celebrating International Museum Day on 18 May, the promotion gives lucky travellers a chance to visit what is billed as the first museum of microorganisms in the world, in the Dutch capital city.
Yakult has been a supporter since the early days of the museum, its products being a natural fit to the work of ARTIS-Micropia.
The Yakult founder, scientist Dr Shirota, spent many years investigating microorganisms. In 1930 he succeeded in selecting and cultivating a unique strain of bacteria, now known as Lactobacillus casei Shirota, that was robust enough to reach the gut alive. Every little bottle of Yakult contains at least 6.5 billion Lactobacillus casei Shirota.
Yakult UK & Ireland PR Manager Emma Dita said: “Yakult is always looking for new ways to bring science into everyday life, from our little bottle of science to partnerships with institutions like ARTIS-Micropia or activations such as this one.”
She added: “This year we are celebrating International Museum Day with a truly international activity, spanning two countries and opening the door to an invisible new world!”
Every day, more than 35 million Yakult products are consumed in 38 countries and regions around the world.