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New Rémy Martin Cellar Master’s Selection launches in the Americas

The House of Rémy Martin is preparing to unveil the first two expressions in a new collection of fine Champagne Cognac, which will be exclusive to global travel-retail.

The Rémy Martin Cellar Master’s Selection celebrates the aromatic diversity of the various ageing cellars at its Domaine de Merpins in Cognac, France.

Setting out to celebrate the unique aromatic style of two particular cellars, cellar master Pierrette Trichet has created Rémy Martin ‘Prime Cellar Selection’ Cellar N°16, described as a powerful cognac with intense vanilla notes, and Rémy Martin ‘Reserve Cellar Selection’ Cellar N°28, said to be a silky cognac with rich candied fruit notes.

“Both of the new coupes are fine Champagne cognacs from the prestigious crus of Petite and Grande Champagne, which form the essential identity of all Rémy Martin cognacs,” said the company.

The Domaine de Merpins houses 29 ageing cellars each of which gives a unique very specific aromatic signature to the eaux-de-vie. Some have a multi-tiered layout while others are underground and therefore temperatures and humidity levels vary from one cellar to another.

Rémy Martin International Marketing director Stephanie Ancel said: “This new range aims to highlight the expertise and art of blending of the Cellar Masters at the House of Rémy Martin. It also celebrates the fantastic aromatic diversity of the Domaine de Merpins, home to the ageing cellars for our eaux-de-vie, which have been accumulating there since 1724. Rémy Martin ‘Prime Cellar Selection’ Cellar N°16 and Rémy Martin ‘Reserve Cellar Selection’ Cellar N°28 draw on the idea of selecting eaux-de-vie from specific cellars which have very particular aromatic notes.

“Today’s cognac consumers are generally very well informed and like to understand the history and creation process of the drinks they consume. At Rémy Martin we believe the consumer will grasp quickly that these cognacs are created on the initiative of the Cellar Master at the House of Rémy Martin and are crafted to underline a unique aromatic profile.”

Marketing director for Global Travel Retail Matthew Hodges said: “The global travel-retail market is fast-growing, and our customers are constantly seeking new products, both exclusive and high end, to treat themselves or to purchase as a special gift. With their new cues, in terms of both product and packaging, this new exclusive travel-retail range meets perfectly the demands of these travelling consumers.”

Americas travel-retail has been selected for the first release of Rémy Martin Prime Cellar Selection Cellar N°16 and Rémy Martin Reserve Cellar Selection Cellar N°28 in April 2014; Europe and Asia GTR will follow in April 2015.

Rémy Cointreau GTR will exhibit its portfolio of products at the IAADFS Duty Free Show of the Americas from March 10-12 2014.