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Max Heinemann will move on from heading up the retailer's Asia Pacific operations

Max Heinemann to join Gebr Heinemann executive team

Gebr Heinemann has announced that the fifth generation of the Heinemann family will join the executive board of the duty-free retailer in August this year.

Max Heinemann, son of Gebr Heinemann co-owner Gunnar, will be moving on from his position as Heinemann Asia Pacific CEO, based in Singapore, to join the executive board  in Hamburg, Germany.

Announcing the news, Max’s uncle and Gebr Heinemann co-owner Claus Heinemann said: “I am very proud to officially announce that my Nephew Max, the son of Gunnar, will be returning to join the executive team in August of this year as a board member. He will be the fifth generation of our family to be a part of Gebr Heinemann’s management.

“I am particularly pleased that Max has spent eight years in Singapore where he has learnt a lot managing Heinemann Asia Pacific.”

Asian experience

Max also talked of the importance of his time spent based in Singapore.

“I’m very grateful for the experiences I’ve had here and that I can take what I have learned back to Hamburg. I’ll be taking the experience of having worked far away from the headquarters and I intend to bring my new perspective back to the solidly growing group as an added value,” he said.

Marvin von Plato has been appointed as the new CEO of Heinemann Asia Pacific. Paying tribute to his successor, Max said he was leaving the division in “safe hands,” adding: “He has already successfully held the position of distribution and business development director on the management team for many years.”

Well placed to keep it in the family

On his son imminently joining him on the executive board, Gunnar Heinemann added: “I’m looking forward to it, of course. He is a team player [and] we consider ourselves well prepared for the moment of generation change in management, which is a critical one in any family company.”