The 1999 golf Open champion Paul Lawrie has agreed a deal to become an ambassador for Loch Lomond Whiskies and will have a special edition whisky created by the company’s Master Blender marketed under his name.
The independent scotch whisky distiller, which recently announced a five-year agreement to be the official spirit of The Open and the Women’s British Open, is in the process of distilling the Paul Lawrie Autograph Edition, which will go on sale before the world’s best golfers return to Carnoustie in July for the 147th Open.
Lawrie, who won the 1999 Open, also at Carnoustie, with an astonishing last-day performance, and has a career spanning more than 30 years and 600 European tour events, joins the Scottish golf legend Colin Montgomerie as an ambassador for the brand.
Lawrie said: “I certainly know what it’s like to be the underdog and to overcome the odds. I can see parallels with my story and how Loch Lomond Whiskies have emerged out of the pack over the last couple of years and are now becoming one of the most dynamic, exciting and innovative brands in the world of scotch whisky.”
“In the short-term I’m looking forward to developing my Autograph Edition before returning to Carnoustie – a course which is obviously very close to my heart.”
Loch Lomond Group CEO Colin Matthews said: “We’re absolutely delighted to start working with Paul and know that his Autograph Edition will prove a huge hit with golfers and whisky fans alike.”
As part of the agreement, Loch Lomond Whiskies will also participate at the Scottish Par 3 Championship, which takes place at the Paul Lawrie Golf Centre, Aberdeen on June 14-15.
A cask full of Loch Lomond Whisky, worth more than £15,000, will be up for grabs should any of the players register a hole-in-one on a sponsored hole during the championship.