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The H&M store will differentiate the fashion offering in Dubai International

H&M opens new store at Dubai International airport

The Swedish-headquartered global fashion brand H&M has opened a new 270sqm store at terminal three of Dubai International airport.

Situated by the airport’s gate B27 Concourse B and open 24/7, the new outlet is offering a range of fashion and accessories for male, female and younger travellers.

Welcoming the clothing chain, Dubai Airports Commercial Group executive vice president Eugene Barry said: “Having monitored consumer preferences, we concluded that while the premium fashion offering across Dubai International airport is exceptional, large segments of our customers require affordable essentials while travelling.”

“H&M is a globally-recognised brand for design, quality, and choice, and we are delighted to welcome them to Dubai International.”

The H&M group has 44 online markets and more than 4,700 stores in 69 countries, including franchises, and employs more than 171,000 people.