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More than 400 people attended the spectacular opening

DFS Sydney store launched with gala celebration

The luxury travel retailer DFS Group has held a gala celebration to officially open its newly-renovated T Galleria by DFS in downtown Sydney.

The revamped store, which stretches over 6,500sqm, is located on George Street in the popular Sydney precinct, The Rocks, just a short distance away from Sydney Opera House and Harbour Bridge.

The opening event was attended by more than 400 VIPs, customers, travel and hotel partners, and luxury brand representatives and included a spectacular performance by the Sydney Dance Company.

Attending customers were treated to an “exclusive shopping experience” with DFS’ leading luxury brands, and there was an appearance by the acclaimed British artist Boyarde, who hosted a VIP customer workshop.

A “one-stop retail paradise”

The refurbished DFS store features more than 150 of the world’s most desirable brands and the company describes it as a “one-stop retail paradise”, showcasing an extensive selection of products across the retailer’s five “pillars of luxury”: Wines and Spirits, Beauty and Fragrances, Watches and Jewellery, Fashion and Accessories, and Food and Gifts.

DFS managing director, Australia, New Zealand, Cambodia, Myanmar, and Vietnam Robert Calzadilla said: “Our newly renovated four-storey T Galleria by DFS, Sydney store is truly exceptional, and the opening event was a great opportunity to showcase what DFS does best, combining unique personalisation and artistic design with the very best quality products.”

The Australian design outfit PMDL directed the store refurbishments for DFS. The company was also responsible for the design of the T Galleria stores in Macau and Angkor.