Beauty supplier Coty Prestige has announced that Hollywood actor Paul Walker will be the new face of the Davidoff Cool Water fragrance. Walker, who became famous after starring in The Fast and the Furious films, will appear in the new worldwide advertising campaign from July.
According to the company, the actor studied marine biology and is passionate about ocean conservation, diving and surfing. The agreement with Coty marks his first involvement in a fragrance campaign.
Walker said: “I have a really intimate relationship with the ocean and Davidoff Cool Water is the quintessential ocean fragrance. I am honoured to be the new face of this campaign.”
“Paul Walker is a natural choice to represent Davidoff Cool Water,” added Coty Prestige senior vice-president international European marketing licences Françoise Mariez. “He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterise him.”