Confectionery supplier Cadbury has unveiled a redesigned stand for this year’s TFWA World Exhibition in Cannes. The design and colour scheme of the stand, which will be in the Bay Village, reflect the company’s emphasis on its premium ranges featuring the brand’s signature purple and gold.
Cadbury general manager Steve Brock said the company increased its investment and expanded its team for Cannes this year despite the global economic downturn. He added: “The experience we provide to visitors on the stand is a further aspect of the whole experience that is the Cadbury brand, and that is why we have invested so strongly in our presence in Cannes. We are fanatical about the quality and appeal of our premium offer in travel-retail and we are equally unwavering in our commitment to delivering a truly premium level of service and support to our retail partners.”
Brock concluded: “In the face of the current exceptionally tough economic environment, it is vital that suppliers and retailers maintain their shared commitment to fantastic products, great customer experiences and to maximising category performance; a crisis is simply not the time to abandon best practice. We are committed to continuing investment in this channel, through our presence, shopper insight focus, key partnerships with our retailers and relentless focus on increasing confectionery category penetration and sales.”