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World of Patria launches Face Matters in travel-retail

Skincare products collection Face Matters containing organic silicon to help stimulate the production of collagen and elastin has been launched in travel-retail. The range is available from World of Patria International and will be launched to the trade at next month’s International Association of Airport Duty Free stores show in Orlando.

The products are a blend of high levels of organic silicon, rich in collagen and super-active botanical oils specially chosen for their anti-ageing properties. The brand already boasts a celebrity following within the UK and is looking to expand its range of products this year.

Products include Super Spritz, ideal for long flights and keeping cool on the beach or by the pool. The Elixir formula, with a high density of collagen ingredient, is actually visible to the human eye, and Balm is a multi-purpose luxury balm.

Face Matters founder Sally Curson, who has more than 20 years’ experience in the beauty industry, said: “I am thrilled with the positive media and consumer feedback we are receiving, and I am looking forward to building Face Matters into an international brand with World of Patria.

World of Patria International director Andy Butcher added: "Skincare is a growing area within travel-retail with increasing demand for products which are based on natural organic ingredients. Face Matters has already gained an excdellent consumer following in the UK domestic market with some superb PR so we’re confident that it is now the right time to introduce the brand to the travel-retail sector."