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World Duty Free Group refurbishes Sri Lanka store

World Duty Free Group (WDFG) has refurbished its store in Colombo airport on the island of Sri Lanka. The 140sq m store was officially inaugurated by airport and aviation services chairman Prasanna Wickramasuriya, WDFH international director of operations Pedro Castro and Sri Lanka World Duty Free CEO Dimantha Kinigama.

The retailer’s concession at the airport expires in four years time in June 2016.

The refurbished shop, which sells a typical mix of duty-free products, includes new features including purpose-built areas for promotional launches and customised furniture that has been designed according to the latest visual merchandising trends. The refurbishment project has created a more open retail space which the retailer said makes it easier for the customer to navigate and gives a more relaxed and enjoyable in store experience.

Pedro Castro said: “The Company has been operating in Sri Lanka since 1996. With this new store we are consolidating our presence in the Asian market as retailers of high quality, leading brands, offering a broad range of unique products. Our team works in close partnership with internationally renowned suppliers in all product categories, including perfumes, cosmetics and beverages, with the aim of delivering high-quality products at competitive prices to our customers”.

Prasanna Wickramasuriya added: “This is certainly a proud moment in Bandaranaike International Airport’s history. I believe World Duty Free Group’s presence, as such a prestigious and reputable duty free brand, elevates BIA International Airport and puts it on a par with other key regional airports and global airports. This is without doubt a proud moment for us”.