Travel retailer World Duty Free Group (WDFG) launched in April the 2013 edition of its annual celebration of whisky, Whisky Fest. The campaign will take place until June 25 in the company’s World Duty Free, Biza Tax & Duty Free and World of Whiskies stores at 21 UK airports as well as all of the operator’s Spanish stores.
According to the company, this year’s event introduces more brands from around the world than ever before, supported by expert staff with thorough product knowledge in order to give whisky novices and connoisseurs alike the best possible advice. Several offers and special events will be available over the nine-week promotional period, including travel-retail exclusives and savings of up to 40% off duty-free whiskies.
WDFG has also worked closely with suppliers to offer fine, rare and exclusive at this year’s event, such as the Glen Deveron range, which is supplied by Bacardi Global Travel Retail and includes 16yo, 20yo and 30yo expressions exclusively available with the retailer for one year. Other UK- and world-exclusive whiskies include Johnnie Walker Explorer’s Club Collection, Balvenie Triple Cask Collection and Highland Park Einar.
Whisky Fest is also being supported across the Heathrow estate, with restaurant partners in all four terminals featuring whisky-based dishes and cocktails on their menus during the promotional period.