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LS Travel Retail unveils luxury boutique offering at Shenzhen airport

LS Travel Retail China officially unveiled 13 new luxury fashion boutiques in Shenzhen Bao’an International airport’s new domestic terminal three at a grand opening on March 20.

The travel-retailer, part of the Lagardère Services group, won the 1,700sq m luxury and fashion contract at the new T3 in March 2013. The standalone boutiques range from 60 to 150sq m and comprise brands such as Bally, Hugo Boss, Cerruti 1881, Coach, Dunhill, Emporio Armani, Ermenegildo Zegna, Furla, Montblanc, Salvatore Ferragamo, Shanghai Tang, Tommy Hilfiger and Versace.

LS Travel Retail has expanded its luxury fashion store portfolio to 27 outlets since 2010 and the opening of its first multi-branded luxury fashion boutique “The Fashion Gallery”, which carries 17 different brands. This followed the opening of of Coach, Hugo Boss, Longchamp and Salvatore Ferragamo boutiques in Singapore and various locations across China.

LS Travel Retail China general manager Eudes Fabre said: “We are extremely pleased with this new opportunity to operate at Shenzhen Bao’an International airport. Our fashion concept perfectly complements the amazing architectural design of the terminal. In collaboration with our brand partners and Shenzhen airport, our vision is not only to enhance the brands we have on offer at this airport but also to offer new innovative travel-retail concept where consumers can truly experience our consistent world-class service standard in Shenzhen airport. These openings signify our wealth of expertise and knowledge in high-end luxury retailing but also our ambition and ability for growth in China.”

LS Travel Retail ASPAC COO Emmanuel de Place said: “We have successfully brought a dynamic mix of the world’s leading luxury fashion brands into a world-class travel retail shopping experience at Shenzhen Bao’an International airport. We are very proud of our strong growth in luxury fashion across the region and particularly here in China with such modern and forward thinking airports as here in Shenzhen. With more than 20 years’ presence in the Asia/Pacific region we are now operating more than 260 stores in nine countries. We offer tailored solution for each airport through our strong expertise in understanding the expectations of landlords and travellers. With our strong credentials in luxury fashion this segment of the business is clearly a very promising development track for LS Travel Retail in Asia and especially in China.”

Shenzhen Airport Group deputy general manager Sun Zheng Ling added: “Shenzhen is a lucrative market with great potential, especially the luxury fashion in travel-retail. Our established relationship with LS Travel Retail has developed a unique trust and they have since been delivering a world-class travel-retail experience and exceptional retail services into Shenzhen Bao’an International airport.”

See LS Travel Retail’s video on the openings at Shenzhen Bao’an International airport here.

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