LS Travel Retail (LSTR) ASPAC has opened a new So Chocolate confectionery concept store at Singapore Changi airport terminal three following the success of the original outlet in T1, which has also been refurbished.
The new 150sq m So Chocolate store (pictured below) replaces a competing concept from King Power and establishes LSTR ASPAC as one of two remaining confectionery retailers at the airport. LSTR Singapore general manager Lee Charn Cheng said: “We are delighted to expand to Changi T3 and to continue to operate LS’s confectionery concept in Singapore and the region. I firmly believe that So Chocolate is a truly innovative store that can deliver a confectionery experience that is truly exciting, satisfying and memorable for the shoppers and commercially effective for our partners and ourselves.”
According to LSTR ASPAC, the new store was designed with T3’s demographic of business and transit passengers on long-haul carriers in mind, featuring destination merchandise under the Taste of Singapore ranging from baked goods to Merlion chocolates. A tasting and display bar allows shoppers to learn more about the production and taste of luxury brands such as Fauchon, Valrhona, Neuhaus, while a 18sq m Godiva corner offers an assortment of gifting chocolates and fresh Classic truffles as well as a pralines pieces counter.
Changi Airport Group senior vice-president for airside concessions Ivy Wong said: “We are pleased to welcome the arrival of So Chocolate, an award-winning concept, to T3, further strengthening the shopping experience and the confectionary category at Changi airport. With its strong portfolio of brands in the international duty-free, fashion and confectionery arena, coupled with creative execution, we are delighted to have LS Travel Retail as our close retail partner. We look forward to build a stronger partnership together and will work hand-in-hand to deliver more innovative retail experiences to our passengers.”
Meanwhile, the T1 store has welcomed the addition of a Microsoft Kinect videogame wall, a 6” by 46” LFD TV wide display featuring thematic highlights and promotions, in addition to interactive gaming experiences where customers’ bodily gestures synergies with their on-screen silhouette to create a winning entry that also qualifies for instant prizes.