Liquor supplier Brown-Forman is hosting a Harley-Davidson giveaway at Dubai International airport with Dubai Duty Free. The Jack Daniel’s promotion will offer customers purchasing any of the brand’s products in September the chance to win a Harley-Davidson Fat Boy motorcycle customised with the Jack Daniel’s logo and brand images including the Old No 7 icon.
The prize Harley-Davidson motorcycle is prominently displayed at Dubai Duty Free’s store in the main terminal , and the draw will take place at the end of the month. The winner does not be present and the prize will be shipped to his or her location of choice.
Brown-Forman area director of travel-retail for the Middle East Tony McIver said: “This is a special opportunity for travellers shopping in Dubai Duty Free stores to win a classic product that combines two of America’s most popular global brands: Jack Daniel’s and Harley-Davidson. I would also venture that chances of winning are better than typical lotteries in that there will only be a select number of people to submit an entry.”
McIver added that Brown-Forman and Dubai Duty Free plan to promote the raffle with “considerable advertising and promotional activities” throughout Dubai International airport.