Zegna–Ferragamo furthers focus

1-Jul-2002

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?Menswear-oriented fashion house Ermenegildo Zegna is targeting the leathergoods business through a newly developed joint venture with another Italian fashion powerhouse, Salvatore Ferragamo.

The 50:50 company, ZeFer, is designed to........
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(13-Dec-2002) - While following the strategy of selective distribution, Ermenegildo Zegna is always ready to take a risk on a well-thought-out alternative retail concept.
(1-Sep-2005) - Ermenegildo Zegna is to develop leathergoods and accessories-only boutiques in travel-retail following the opening of similar stores downtown
(15-Nov-2006) - Italian brand Salvatore Ferragamo put a new marketing spin on scarves at the TFWA World Exhibition in Cannes by holding a catwalk event to highlight them