YSL seeks to strengthen men’s offer with new M7

6-Nov-2002

According to director travel-retail worldwide Caroline Olive-Goument, the new M7 fragrance gives the company another pillar of strength in men?s fragrances alongside Kouros, which is also performing well.

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?YSL Beauté?s new men?s fragrance M7 is expected to consolidate the brand?s presence on the men?s market, attracting new consumers as well as a younger target. According to director travel-retail........
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