World of Patria to distribute De Bortoli wines in travel-retail

Nicole Mezzasalma

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The distributor gains the exclusive duty-free and distribution rights to the Australian wine brand

Liquor distributor World of Patria has been appointed to represent De Bortoli wines in travel-retail. The two companies plan to showcase a number of brands in the channel and to build upon “what is already a successful market sector for both companies”, according to a statement.

De Bortoli UK manager John Thorne said: “We are delighted to be working with World of Patria in this dynamic sector of the market. As an innovative family-owned wine company we have been responsible for many winemaking innovations and developments, and together with World of Patria’s passion, enthusiasm and deep understanding of the sector, we are anticipating a long and profitable relationship.”

World of Patria sales director and travel-retail specialist Andy Butcher said: “De Bortoli’s award-winning wines and innovative philosophy makes them an ideal partner for us. Australian wines are now world renowned and with a large portfolio of brands including the acclaimed Noble One, as well as distinctive varietals including Chardonnay, Pinot Noir, Cabernet Sauvignon, Shiraz, Sauvignon, Riesling, Viognier, Semillon, Shiraz Sangiovese, Tempranillo and Pinot Grigio, we have a great deal to offer the market.”