World Duty Free wins Baileys exclusives

Gavin Lipsith

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The UK retailer has been awarded the exclusive rights to sell the two new flavours for their first six months

World Duty Free is to stock two new flavours from Baileys exclusively for the first six months after their introduction. The Irish liqueur's new flavours, mint chocolate and crème caramel, are available at the operator's 67 stores at BAA's UK airports— London Heathrow, Gatwick, Stansted, Southampton, Glasgow, Edinburgh, and Aberdeen—from this month.

WDF managing director Mark Riches said: "We are thrilled that Baileys has recognised the enormous power of World Duty Free by choosing to launch its two new flavours in our stores.  We are confident that, with 10m passengers a month travelling through BAA airports, we will offer incredible exposure for these exciting new flavours.  It's another example of the great firsts and exclusives that we can offer our travellers."

Both flavours have an abv of 17%, and retail at £11.99 each or £20 for two one-litre bottles.

Baileys is the fourth biggest spirits brand and the biggest liqueur brand in global duty-free.