World Duty Free tickled pink with vodka exclusive

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Pinky Vodka was launched exclusively with travel retailer this month

World Duty Free (WDF) has exclusively launched Pinky Vodka this month. The vodka, which is blended with 12 fresh botanicals including violet and rose petals to give it a pink colour, sold 300 bottles in the first five days. It is designed to be mixed with fruit juice, tonic or soda water and a 1l bottle is priced at £19.99 ($41).

WDF head of category for liquor Fraser Dunlop said: “We are delighted to offer another WDF exclusive and in this instance such a beautiful one. With a broad range of world-class brands and exciting exclusives, we are encouraging passengers to get to the airport early to take advantage of all the great products at excellent value on offer.”

Pinky Vodka US and international president James Roberton said: “Pinky is one of the most exciting new vodkas made with the highest quality and finest hand-blended ingredients. It has a smooth balanced taste with a floral finish.”