World Duty Free revamps website to feature new categories

Tina Milton

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The revamp of World Duty Free’s website has added six new product categories to the original fragrances offer

World Duty Free (WDF) has revamped its fragrance website worlddutyfree.com, as reported in DFNI October 15, to incorporate six new product categories - fashion accessories, confectionery, sunglasses, wines and spirits, beauty and suncare and travel essentials. A broad selection of brands, offers and tips are available on each category’s homepage.

The site is designed to allow travellers to pre-plan airport shopping and utilise discounts, promotions, exclusives and money off vouchers.

WDF trading director David Griffiths said: “Building on the success of the existing WDF fragrance website we want to provide customers with an opportunity to plan and optimise their complete WDF airport shopping experience. For many customers the website represents their first visit, if you like,  to a WDF store so it is crucial that a relationship exists between the online and offline offering. Real time updates will match in-store changes and keep content fresh and relevant.” WDF launched its fragrance website in November 2005.