World Duty Free hosts flash mobs at Manchester and Gatwick

Andrew Pentol

23-Aug-2010

Performers disguised as travellers sang and danced to Cliff Richard's 1963 hit Summer Holiday

Travel retailer World Duty Free (WDF) hosted flash mob events at Manchester International airport terminal two and London Gatwick airport South terminal on August 12 and 13 to mark the peak of the summer season. The flash mobs consisted of performers disguised as travellers who sang and danced to Cliff Richard's 1963 hit Summer Holiday.

WDF head of digital marketing Sue Gosling said: "We really wanted to create a different and memorable event to celebrate the height of the summer holiday period which also entertained and involved our passengers. Nothing captures that holiday feeling better than the classic Summer Holiday song and customers who were indulging in a bit of pre-holiday shopping got something extra they didn’t bargain for, which will stay in their memory as the perfect start to their summer holiday.”

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