World Brands rises in the east

Results of survey
A	39.1 %
B	6.3 %
C	25.0 %
D	9.4 %
E	10.9 %
F	9.4 %

18-May-2001

For all its strength in Europe, World Brands Duty Free has struggled to make its mark in other key regions. But the company?Groupe Pernod Ricard?s travel-retail arm?has big ambitions in Asia/Pacific and hopes TFAP will help them come to fruition. John Rimmer finds out how World Brands plans to invade Asia.

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?Imagine trading in your efficient but limited saloon car for a Ferrari Testarossa only to be stopped from driving away while you wait for your road tax. World Brands Duty........

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World Brands rises in the east

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