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15-Jan-2008
Many in travel-retail agree that developing compatible product adjacencies is a good idea. So why does it remain a largely underdeveloped concept? Michael Eaton investigates
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Cadbury Schweppes International Travel Retail (CSITR) general manager Steve Brock just might be the man to kick-start a new adjacencies culture. His enthusiasm is undeniable: “We strongly believe there is
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