Weight is holding back liquor category, says new RFH study

1-May-2004

RFH Consumer Insight revealed fascinating data on why travelling customers don't purchase liquor items at last month's Global Travel Retail Summit in Amsterdam

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RFH Consumer Insight revealed fascinating data on why travelling customers don't purchase liquor items at last month's Global Travel Retail Summit in Amsterdam.

A detailed presentation by the research company's

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(23-Oct-2003) - Raven Fox-Horizon Consumer Insight has produced three separate reports into liquor purchasing behaviour at airports across the globe, revealing fascinating insights into the key challenges facing the category.
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(8-Oct-2005) - It's not store penetration that's the problem with sales levels at airports, argues RFH Consumer Insight president and CEO Ian Cesa, it's the selection offered
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