Walking the line

Joe Bates

1-Aug-2006

The liquor business on the US–Canada border faces several challenges, but the category is holding steady as border store operators fight back with innovative promotions and merchandising tactics. Joe Bates reports

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The duty-free liquor business on the US–Canada border is in better shape than might be expected. The category is maintaining, and in some cases increasing, its market share despite an

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(20-Mar-2007) - Good news for Canada’s long-suffering border operators as the government doubles inbound allowances to C$400
(14-Mar-2002) - CANADA. The Canada Customs & Revenue Agency is finally to abolish licence fees for border duty-free operators within the next few months. Operators have been anticipating this decision, which could save them a total of C$6m ($3.77m) in the next year.
(15-Jul-2005) - Ambassador Duty Free Store, which operates at Ambassador Bridge in Windsor, Ontario, hopes that an extensive promotions programme will boost its recovery following a downturn in confectionery sales.
(1-Feb-2003) - By Gavin LipsithCANADA. Operators on Canada?s land border saw total sales rise by 12.7% in 2002 compared to 2001, as retail revenues hit C$225.8m ($144.7m).