WDF to focus on fragrance flankers
16-Jan-2004
Over two-thirds of the 100 fragrances to be introduced by World Duty Free (WDF) this year are likely to be fragrance flankers - special editions of traditional lines, such as summer versions of standard fragrances
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WDF is to focus heavily on cosmetics but will not ignore fragrances, added managing director Mark Riches.
?High-end skincare is an emerging trend that we will need to watch, and
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(30-Sep-2004) - Canadian border retailer Blue Water Bridge Duty Free has called for clearer communication of the summer fragrances category.
(15-Jun-2002) - Tommy Hilfiger has introduced summer versions of its men?s and women?s fragrances.
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(2-Apr-2003) -
(15-Oct-2004) - As the fragrance market continues its love affair with flankers, are retailers and consumers receiving the innovation that they crave? And is a return to classic fragrances on the agenda? Tina Milton reports

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WDF to focus on fragrance flankers