WDF launches exclusive Macallan limited edition

Andrew Pentol

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The new limited-edition single malt whisky targets environmentally aware consumers

UK retailer World Duty Free (WDF) has launched a world-exclusive limited edition of single malt whisky The Macallan. The Estate Oak bottles were matured in European and American oak casks, some of which were seasoned with oloroso sherry and other with bourbon, and target environmentally aware customers: the company will plant an oak tree on its estate in Scotland for every bottle purchased. All Estate Oak labels are certified by the Forest Stewardship Council and will be without cartons to minimise waste and help the environment. The 1l bottles retail at £34.99 ($70).

WDF head of category for liquor Fraser Dunlop said: “We are always working to be innovative in the travel-retail market and the launch of the Estate Oak is a fine example of this. Not only is it a world exclusive, but our customers are supporting a great cause.”

The Macallan owner The Edrington Group global travel-retail area director William Ovens added: “Estate Oak is a fine example of the quality and dedication we put into our whiskies. We anticipate it will be a huge success with people wanting to make a difference to the environment while enjoying a great and very exclusive whisky.”