WDF features exclusive Lanson packages

Nicole Mezzasalma

6-Feb-2008

The retailer is offering three champagne twin packs from the supplier in February

Retailer World Duty Free (WDF) is offering three exclusive twin packs from champagne supplier Lanson during the month of February: one with two black brut bottles, one with two rosé bottles and the last with one bottle of each variety. The packaging has been designed with colours to reflect the content.

WDF head of category for liquor Fraser Dunlop said: “In the past six months we have seen sales of rosé champagne soar by 30% year on year as passengers are clearly extending their palette. We are therefore delighted to be able to offer our customers the great value for money twin packs from Lanson, which are a perfect addition to our stores.”

Lanson UK managing director Paul Beavis added: “We are excited to offer the selection of twin packs exclusively to World Duty Free customers for a limited period. With the new packaging and the single and mixed packs, there is sure to be a style to suit everybody.”

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(24-Jul-2002) - Marne et Champagne Diffusion (MCD) teamed up with the men?s fragrance division of Paco Rabanne last month to launch a high-ticket promotion of Champagne Lanson?s Noble Cuvée.
(19-Oct-2004) - Leading cognac house Hennessy has unveiled new exclusive gift packs and in-store furniture for travel-retail