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Virgin strives to improve spend on routes to USVirgin strives to improve spend on routes to US
Lorna Strickland
15-Oct-2005
UK. Virgin Atlantic Airways is intensifying its promotional efforts to offset a decline in spend on its transatlantic routes, the company has told DFNI sister magazine Travel Retailer International
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Flights to and from the US account for about 70% of the carrier's network, and retail business manager Richard Carr reported that the airline was trying to increase spending levels
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