Victoria's Secret Beauty partners with Brasif

Tina Milton

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Victoria's Secret Beauty has secured its second duty-free partnership with Brasif after its travel-retail debut in the UK with World Duty Free last November

Victoria's Secret Beauty (VSB), a division of Limited Brands, has partnered with Brasif Duty Free to sell its products at arrival and departure shops in Brazil's São Paulo and Rio de Janeiro airports from October.

Brasif will be VSB's second duty-free location since its travel-retail debut in the UK. It partnered with World Duty Free last November and introduced the brand at Heathrow, Gatwick and Stansted airports.

The portfolio offered by Brasif will include a range of eight fragrances, including dream angels heavenly, Pink, Body By Victoria, Breathless, Very Sexy for Her, Very Sexy for Her 2, Very Sexy for Him and Very Sexy for Him 2.

In addition, VSB will introduce seven bath and body products under the Garden Collection brand and a line of gifts, which aim to differentiate VSB items from its competitors.