Venchi set to add luxury ice cream amid expansion drive

Michael Eaton

15-Nov-2006

Italian luxury chocolate manufacturer Venchi is preparing to expand its fledgling retail operation (DFNI December 1 2005) in Italy and beyond and has begun talks with a view to adding premium ice cream to its offer

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According to export manager Nicolas Deckers, Venchi has deliberately employed cautious tactics. “Despite opening two shops at Rome Fiumicino airport six years ago, we are just starting in duty-free,” he........

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(1-Dec-2005) - Italian premium chocolate manufacturer Venchi has opened a shop-in-shop at Venice airport under a five-year contract with operator Airport Elite. The 15sq m (159sq ft) space in the duty-free shop, which is located beyond passport control, is Venchi's fourth airport store after it opened two shops at Rome Fiumicino in 2000 and another at Turin in 2003
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