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Valora Trade regains Cloetta ferry businessValora Trade regains Cloetta ferry business
1-Feb-2006
Cloetta Fazer has reversed its 2003 decision to restructure its distribution set-up (DFNI November 1 2003) and asked Danish specialist distributor Valora Trade Travel Retail to resume responsibility for serving its Color Line, Scandlines and Stena Line ferry accounts from this May
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Cloetta Fazer has dealt with the three Scandinavian operators directly since May 2004, but now plans to concentrate on key accounts such as Silja Line and Viking Line. The supplier
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(1-Apr-2006) - Valora Trade Travel Retail is running a big pan-Nordic campaign for Wrigley, offering travellers the chance to win tickets for a series of sell-out Rolling Stones concerts in Denmark, Norway and Sweden. The promotion will run until mid-May
(5-Nov-2003) - Exclusive: by Michael EatonNordic confectionery group Cloetta Fazer is to restructure its distribution set-up and deal directly with more of its customers, particularly in the Nordic region.
(29-Apr-2005) - Specialist distributor A&E Petersen, which represents many of the best-known confectionery brands in the Nordic region, has adopted a fresh identity
(1-Apr-2005) - Cloetta Fazer was embroiled in a takeover struggle as DFNI went to press
(15-Jan-2008) - The specialist distributor is expanding its snacks operation