Valiram unveils Changi luxury fashion concept

Emily Pacey

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Malaysian retailer Valiram Group has opened its luxury fashion store at Singapore Changi airport terminal two

Valiram Group unveiled its luxury fashion retail concept at Singapore Changi terminal two at an official ceremony last week.

The 8,500sq ft (790sq m) space consists of a central area featuring accessories from luxury brands such as Swarovski and Fendi, bordered by shop-in-shop boutiques. Brands new to Changi include Fendi, Tod’s and Shanghai Tang, while the concept also features the first ever Chloé airport store. These brands join a complete line-up of 13 brands including Boss, Cartier, Coach, Dunhill, Salvatore Ferragamo, Samsonite and Tumi.

Valiram beat previous incumbent DFS Group to win the three-year contract for the concession in November last year. The store was designed and built within three months by Design Solution.

Civil Aviation Authority of Singapore commercial director Lim Peck Hoon told RavenFox.com: “We decided to award the concession to Valiram because its concept includes a lot of brands that are new to us and relevant to our customers. All our passengers love fashion, but we think the offer here will particularly appeal to our Indonesian customers.”