V&S wins Cruzan distribution deal

5-Nov-2003

By Joe BatesTodhunter International signed a global duty-free distribution deal with V&S Vin & Sprit for its Cruzan rum brand last month.

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Todhunter International signed a global duty-free distribution deal with V&S Vin & Sprit for its Cruzan rum brand last month. V&S, whose portfolio includes Absolut vodka, Danzka vodka and Plymouth

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(19-Mar-2004) - Maxxium is to take on the distribution of Cruzan rum in selected duty-free and travel-retail markets outside the US and Caribbean after reaching agreement with Cruzan partner V&S Absolut Spirits
(1-Apr-2004) - Liquor distributor Maxxium Global Duty Free will distribute Cruzan rum in selected duty-free and travel-retail markets following an agreement with Cruzan partner V&S Absolut Spirits.
(16-Apr-2002) - Todhunter International is to extend its range of Cruzan rums with two new flavoured lines.
(15-Jun-2005) - Swedish drinks company V&S Group is to acquire a majority stake in Cruzan rum for $122m