Add to Favorite
Magazine 
Magazine
V&S offloads Danzka vodkaV&S offloads Danzka vodka
Emily Pacey
23-May-2006
V&S Group has sold its Danzka brand to premium vodka specialist Belvedere
V&S Group has sold its Danzka vodka brand to rival liquor company Belvedere SA. France-based Belvedere will take control of sales and marketing for the brand immediately, but V&S will continue producing Danzka for the next five years.V&S Absolut Spirits president Ketil Eriksen said: "With the sale of Danzka vodka we've taken yet another step in fulfilling our product portfolio strategy, which is to focus mainly on the premium-priced international brands Absolut Vodka, Level Vodka, Absolut Cut, Plymouth Gin and Cruzan Rum."
Danzka has been one of duty-free's most prominent vodka brands since its launch in 1989. According to International Wines and Spirits Record, the brand was the 25th best-selling liquor brand in global duty-free in 2003, selling 131,300 nine-litre cases. The result placed it fourth in the list of duty-free's top vodkas, behind Absolut, Smirnoff and Finlandia.
Bookmark This Article
•
•
•
•
Delicious
Digg
StumbleUpon
FacebookYour Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(25-Apr-2007) -
(15-Oct-2004) - V&S Absolut Spirits will introduce another flavoured Danzka vodka to global duty-free markets at this month's TFWA World Exhibition
(28-Sep-2001) -
(3-Mar-2008) - Sales of Belvédère Duty Free’s core vodka brand grew by 45% in duty-free and 64% in duty-paid areas in 2007
(1-Jun-2004) - Danzka vodka has unveiled a travel-retail promotion timed to coincide with this month's Euro 2004 football championships in Portugal and the start of the summer holiday season in Greece