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V&S in Cruzan rum takeoverV&S in Cruzan rum takeover
Joe Bates
15-Jun-2005
Swedish drinks company V&S Group is to acquire a majority stake in Cruzan rum for $122m
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The owner of Absolut vodka will buy 67.8% of the outstanding shares in the brand from Angostura.
Cruzan, which has been produced on the island of St Croix in the
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(19-Mar-2004) - Maxxium is to take on the distribution of Cruzan rum in selected duty-free and travel-retail markets outside the US and Caribbean after reaching agreement with Cruzan partner V&S Absolut Spirits
(16-Apr-2002) - Todhunter International is to extend its range of Cruzan rums with two new flavoured lines.
(1-Apr-2004) - Liquor distributor Maxxium Global Duty Free will distribute Cruzan rum in selected duty-free and travel-retail markets following an agreement with Cruzan partner V&S Absolut Spirits.
(5-Nov-2003) - By Joe BatesTodhunter International signed a global duty-free distribution deal with V&S Vin & Sprit for its Cruzan rum brand last month.
(18-Dec-2001) -