V&S and Maxxium completes joint Nordic travel-retail division

Lorna Strickland

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The two companies have set up Maxxium Nordic Travel Retail to oversee their interests in Scandinavia

Liquor supplier Maxxium and part-owner V&S Group have completed the merger of their separate Nordic travel-retail divisions into one organisation, called Maxxium Nordic Travel Retail (DFNI July 1 2004). Former Inflight Service purchasing director Erik Thomsen will join the new division as travel-retail director Northern Europe.

The move is part of Maxxium's strategy to expand its global travel-retail network to cover a number of new regions.

Maxxium Global Travel Retail managing director John Mangiacapra said: "By bringing together the Maxxium and V&S Group brands we have been able to strengthen and deepen our sales, marketing and supply chain management resources in the Nordic region. This creates a market-leading company which provides an outstanding platform for us to work even more effectively with our trade partners to serve the consumer."

Maxxium is jointly owned by four independent drinks companies: The Edrington Group, Jim Beam Brands, Remy Cointreau and V&S Group.

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