Unilever turns up the heat on limited-edition fragrances
Tina Milton
15-Feb-2005
Unilever has unveiled its programme for new limited editions and summer fragrances for 2005
Article Preview:
The company plans to launch five fragrances this year, two more than in 2004.
The company will also invest further in stand-alone merchandising units for the Eternity and cK One
........Your Comments On This Article
Related Stories
Articles bearing the symbol
require subscription.
(15-Apr-2003) -
(27-Jun-2003) -
(21-Jun-2003) - Unilever Cosmetics, manufacturers of Calvin Klein, Cerruti and Lagerfeld fragrances among others, has appointed Kevin Boyce as president and ceo.
(2-Apr-2003) -
(17-Oct-2002) - Marketing director Europe and Americas travel-retail Rick Bohon said the spate of new launches from Unilever?s prestige division, including new fragrances from Cerruti and Calvin Klein, will ?add a new dimension to the prestige fragrances range in travel-retail?.

Magazine
Magazine

Unilever turns up the heat on limited-edition fragrances