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Understanding the Chinese consumerUnderstanding the Chinese consumer
15-Feb-2007
Horizon Research Corp president and CEO Ian Cesa presented highlights of 1,400 interviews conducted with Chinese travellers at Beijing, Seoul Incheon, Bangkok Don Muang, Singapore Changi and Hong Kong International airports
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Cesa began with a cautionary note that although Chinese travellers will be important in the future, they do not represent a big travelling group at the moment. He went on........
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