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Toms seizes on coffee cultureToms seizes on coffee culture
15-Oct-2004
The booming coffee and café culture has prompted Toms Confectionery to launch Chocolate Coffee Dreams by Anthon Berg
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The company has identified five international coffee products?Espresso, Cappuccino, Toffee Macchiato, Vanilla Frappé and Irish Cream Coffee?to make dark chocolates with liquid centres in a 20-piece 250g box.
?The opening
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(15-Apr-2005) - Toms Confectionery has commissioned a fresh advertising approach for its Anthon Berg Mocha Chocolate Coffee Dreams, which are available from this month after being previewed in Cannes last year (DFNI October 15 2004)
(1-Jul-2005) - Toms Confectionery has appointed Singapore-based Focus Network Agencies as a second Asia/Pacific distributor alongside Distriworld, which also operates out of Singapore
(16-Jan-2003) - Toms Confectionery Group, which has traditionally concentrated on its Anthon Berg brand in duty-free, is set to raise the profile of the Toms name associated with several domestic best-sellers.
(17-Aug-2005) - The Nuance Group's has opened an Anthon Berg shop-in-shop at Copenhagen duty-free shop
(15-Nov-2006) - Toms Confectionery has given its flagship Anthon Berg brand a makeover, switching from silver to gold for the logo and incorporating a distinctive “swirling” letter A into new and redesigned packs.