Add to Favorite
Magazine 
Magazine
Toms relies on high-impact promotionsToms relies on high-impact promotions
15-Jun-2001
Article Preview:
?
Login To Read More | Subscribe To Read More
Toms Confectionery has built an extensive programme of promotions activity around the key discipline of high-impact brand visibility. ?Display pays,? insisted international sales director Christian Soendergaard.
?For example we are
Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(16-Jan-2003) - Toms Confectionery Group, which has traditionally concentrated on its Anthon Berg brand in duty-free, is set to raise the profile of the Toms name associated with several domestic best-sellers.
(18-Dec-2001) - Toms International is considering a duty-free role for the private-label products of Parrs, the UK sugar confectionery company it bought recently.
(1-Apr-2002) - Toms International has completed its third acquisition in less than 10 months with the purchase of Swedish sugar confectionery manufacturer Webes.
(1-Sep-2005) - Toms Confectionery has reported strong initial sales at its Anthon Berg shop-in-shop at Copenhagen Kastrup airport, where it is working in partnership with The Nuance Group
(15-May-2002) - Distriworld has taken over direct accounts in Asia/Pacific?including Chocolate Sales & Supplies and Nuance-Watson?from Toms International, which wants all new business to be channelled through the Singapore distributor.