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Toms lives its DreamsToms lives its Dreams
15-Apr-2005
Toms Confectionery has commissioned a fresh advertising approach for its Anthon Berg Mocha Chocolate Coffee Dreams, which are available from this month after being previewed in Cannes last year (DFNI October 15 2004)
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International marketing manager Irina Sandberg explained: "To support the launch we have developed a more emotional appeal compared to our other advertisements. We have chosen a coffee shop with a
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(1-Jul-2005) - Toms Confectionery has appointed Singapore-based Focus Network Agencies as a second Asia/Pacific distributor alongside Distriworld, which also operates out of Singapore
(15-Oct-2004) - The booming coffee and café culture has prompted Toms Confectionery to launch Chocolate Coffee Dreams by Anthon Berg
(15-Nov-2006) - Toms Confectionery has given its flagship Anthon Berg brand a makeover, switching from silver to gold for the logo and incorporating a distinctive “swirling” letter A into new and redesigned packs.
(1-Apr-2002) - Toms International has completed its third acquisition in less than 10 months with the purchase of Swedish sugar confectionery manufacturer Webes.
(16-Jan-2003) - Toms Confectionery Group, which has traditionally concentrated on its Anthon Berg brand in duty-free, is set to raise the profile of the Toms name associated with several domestic best-sellers.