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Tissot plots new promotional planTissot plots new promotional plan
1-Dec-2005
Swatch Group brand Tissot plans to work with retailers to develop product promotions for its T-Navigator 3000 range, which is priced slightly higher than Tissot's other items. The supplier wants to allocate special areas to the high technology touch-screen watch so customers can watch demonstrations by staff and ask questions about the product
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Tissot's research indicates that about 70% of consumers who buy watches in travel-retail make their decision at the point of sale, making it crucial to attract customers with visual promotions.
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