ThomsonFly launches combined brochure and magazine

Lorna Strickland


The charter carrier has merged its inflight catalogue and magazine to increase the visibility of its retail offer

Charter airline ThomsonFly has relaunched its onboard duty-free brochure, merging its inflight retail offer previously published as SkyStore with its inflight magazine to create Fly.

The first issue of Fly was launched in November. The inflight shopping range is spread over 130 pages, representing about three-quarters of the whole magazine. Inflight retail information manager Chloe Fox told that the magazine mixes features with travel guides and shopping information.

"People are more inclined to look at the inflight shopping as the offer is spread out through the brochure and is mixed in with the editorial pages," she said.

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