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Think “shopper” not “consumer”Think “shopper” not “consumer”
5-May-2009
A large number of shoppers in travel-retail stores are not end-consumers. But how many brand-owners and retailers are tuned into this and how many are getting the basics right to deliver a relevant shopping experience? The time has come to address where the focus for retailing excellence should lie in order to appeal to all shoppers—and it should not be on high-end, over-ranged executions
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The travel-retail sector was enjoying a relatively buoyant time until the global economic downturn began, which many pundits gloomily predict to be as bad as anything experienced since the Great
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(2-Dec-2003) - TRI repoorts on some of the themes raised at the ACI Airport Business conference in Miami in October. Can more information about travelling consumers help all three parties to enjoy mutually beneficial partnerships and finally end their differences?