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Think “shopper” not “consumer”Think “shopper” not “consumer”
5-May-2009
A large number of shoppers in travel-retail stores are not end-consumers. But how many brand-owners and retailers are tuned into this and how many are getting the basics right to deliver a relevant shopping experience? The time has come to address where the focus for retailing excellence should lie in order to appeal to all shoppers—and it should not be on high-end, over-ranged executions
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The travel-retail sector was enjoying a relatively buoyant time until the global economic downturn began, which many pundits gloomily predict to be as bad as anything experienced since the Great
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