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The united colours of travel-retailThe united colours of travel-retail
Dermot Davitt
15-Apr-2006
Travel retailers have increasingly turned to colour coding as a way to improve product presentation and to guide shoppers through their stores. But it could work so much better if the effort was coordinated across the industry
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Anyone searching for ideas about a new colour scheme should go along to their nearest airport, where they will find every colour imaginable—all of them in the retail area. The
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