The smoker's comfort zone

Gavin Lipsith

15-Jun-2005

Camel and Winston smoking lounges solve two recurrent problems at airports by providing clean and comfortable smoking areas and a highly-targeted marketing opportunity for brand owner Japan Tobacco International (JTI). Gavin Lipsith speaks to JTI vice-president of worldwide duty-free marketing and sales Ming Lee Foo about the concept

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Although health and the environment dominate the public debate about the hazards of smoking, such concerns often seem neglected in the design of airport smoking areas. With the choice, at

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(18-Nov-2008) - The company has opened two Winston smoking lounges, one Camel equivalent, a Camel Plaza and six smoking corners at the airport
(1-Oct-2004) - Japan Tobacco International (JTI) has introduced two new sponsored smoking areas in Zürich airport's Airside Center featuring its Camel and Winston brands.
(15-Jun-2005) - Japan Tobacco International (JTI) is to consider linking its retail offer at airport stores with marketing in its Camel and Winston smoking lounges and stations
(1-Oct-2005) - Japan Tobacco International (JTI) and Fraport Group advertising agency Media Frankfurt officially inaugurated 94 Camel and Winston smoker stations at Frankfurt International airport terminals one and two last month