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The power of three The power of three
2-Oct-2003
P&G Prestige Beauté has gone from strength to strength since its acquisition of Hugo Boss in 1985 and Lacoste in 2001. The latest prestige fragrance brand to join its portfolio, completing the triumvirate, is Valentino. Jane Labous talks to international travel-retail director Jürgen Jost about why he believes the acquisition is the next step towards achieving a $1bn business.
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P&G Prestige Beauté has gone from strength to strength since its acquisition of Hugo Boss in 1985 and Lacoste in 2001. The latest prestige fragrance brand to join its portfolio,
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(2-Oct-2003) - By Jane LabousP&G Prestige Beauté is set to strengthen its position in the women?s fragrances market with the acquisition of the licence for Valentino fragrances.
(1-Sep-2003) - P&G Prestige Beauté will launch a new Hugo Boss fragrance this autumn.
(15-May-2002) - P&G Prestige Beauté?s Boss In Motion fragrance is the latest addition to the powerful Boss franchise, based on the Hugo Boss ?orange label? fashion collection.
(1-Nov-2004) - P&G Beauty previewed its new feminine fragrance offer, Valentino V, at the TFWA World Exhibition in Cannes at a black-tie event at the Palm Beach Hotel
(3-Dec-2003) - P&G Prestige Beauté is to move into the male grooming market by 2005 via one of its flagship brands Boss, according to director travel-retail Jürgen Jost