The celebrity effect

Lorna Strickland

1-Apr-2005

DFNI speaks to Swatch Group brand Tissot about its travel-retail ambitions and discovers what it hopes to gain from this year's Baselworld show. Lorna Strickland reports

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In the past year Swatch Group brand Tissot has increased its travel-retail presence considerably. And as it gears up for this year's Baselworld show, the company tells DFNI it plans

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(16-Apr-2002) - Five watch brands from Swatch Group have been listed onboard Swiss?the revamped Crossair that is now the Swiss flag carrier following the collapse of Swissair.
(19-Jul-2005) - The brand's travel-retail manager leaves to head up Swatch Group's Certina brand
(12-Jul-2003) - Baselworld organiser MCH Swiss Exhibition has announced that Basel will host the entire show next year.
(15-Apr-2004) - Watch supplier Raymond Weil is to concentrate on the women's market at this year's Baselworld watch and jewellery show